Show your true colours

June 30, 2017 mmp central

Show your true colours

Colour is all about perception. From the way your eyes perceive light and colour to form images — to the way colour and colour theory impact the way customers perceive your branding and business.

Colour theory is as much about the art as it is the science of print. We know that certain colours are symbolic of, and evoke certain emotions in an audience, and a basic understanding of colour theory can go a long way when making the very best of your digital and printed collateral. Maintaining consistency across these platforms can be best understood when we explore the two ways in which colour is created:

1. Additive colour spaces, or RGB – is used on screens, where a combination of red, green and blue forms the colours that we see;

2. Subtractive colour spaces, or CMYK – is used in print, and is created by combining cyan, magenta, yellow and black

Each space produces a different spectrum of colour, and accurate colour matching means no surprises from when you view your designs on screen, to when they arrive at your door in print.

Minuteman Press Alexandria are your partners in colour matching and correction, and our experienced graphic designers and print operators are here to help in delivering your project at its best and brightest.

Get in Touch

Whether you need advice on graphic design, printing or finishing, the team at Minuteman Press can guide you every step of the way. From concepts to completion, we are here to help you create professional printed and marketing products of the highest standard. No job is too big or too small, contact us today!

Minuteman Press Alexandria Upload your artwork
We need your artwork to start the printing! Use this form to send your artwork and your instructions. If your artwork is not print-ready, don't worry just let us know and we can update it for you!

Your Name (*required)

Company

Your Email (*required)

Your Phone Number (*required)

Product (*required)

Finished Size (*required)

Stock Type (*required)

PRINTING (*required)

Quantity (*required)

Job Required by

Additional Notes