Colour is all about perception. From the way your eyes perceive light and colour to form images — to the way colour and colour theory impact the way customers perceive your branding and business.
Colour theory is as much about the art as it is the science of print. We know that certain colours are symbolic of, and evoke certain emotions in an audience, and a basic understanding of colour theory can go a long way when making the very best of your digital and printed collateral. Maintaining consistency across these platforms can be best understood when we explore the two ways in which colour is created:
1. Additive colour spaces, or RGB – is used on screens, where a combination of red, green and blue forms the colours that we see;
2. Subtractive colour spaces, or CMYK – is used in print, and is created by combining cyan, magenta, yellow and black
Each space produces a different spectrum of colour, and accurate colour matching means no surprises from when you view your designs on screen, to when they arrive at your door in print.
Minuteman Press Alexandria are your partners in colour matching and correction, and our experienced graphic designers and print operators are here to help in delivering your project at its best and brightest.